Professional Website Consulting since 2001

Professional Website Consulting since 2001


Quick website How-Tos, Website Deconstructions (showcasing both the good & bad), and Whiteboard sessions meant to unpack complicated topics.

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Videos that'll improve your website

Get in our head (careful) as we bring our website expertise to you visually.

Here you'll find 3 types of videos:

  1. How-Tos. We show you quickly how to do certain things for your website — both big and small.
  2. Website Deconstructions. Showcasing the good (and bad) in an educational format of real websites to highlight best practices and opportunities.
  3. Whiteboards. Sometimes complicated topics need a deeper dive. We'll use a whiteboard and markers to unpack complicated topics.

Also, don't miss our articles or free website guides & checklists.

a ProtoFuse Proverb

"If “a picture is worth a thousand words, then a video has to be worth at least 1.8 million words."

– Dr. James McQuivey


How to Create Website-specific User Personas

How to get your Value Prop into your Website

How to Discover Blog Ideas from Google Analytics

What is a Website Call to Action?

How a Buyer Persona impacts a Website’s Copy

Website Deconstructions

Episode #1 : Sweet Fish Media

Episode #2 : Suncoast Partners Intl.


Using Click Triggers to Boost Conversion

Website Homepage Design - 8 Critical Ingredients

Don't Invest in SEO! (if you're expecting FAST results)

Pro Website Consulting
“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
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