B2B Marketing Agency for Technology Companies

Website Strategy Consulting

If you have big plans for your existing website, but feel handcuffed because it’s dated, piecemealed, or abandoned from another company — this offering is for you. We'll get you from point A to B.

Hire Us as a consultant

Is it time to hire a website consultant?

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We'll respond within 1 business day (if not faster!)

You're one step closer....

to generating real results with your website! We'll contact you within 1 business day (if not sooner) via email to start our discussion.

Until then, learn more about us or check out our latest blog insights until we connect.

I would highly recommend ProtoFuse to anyone who wants to stand out from their competition on the web.

Sherri C. Rocky's Retreat

The short and long-term success of your website is dependent on...

Website strategy is map and compass

A website strategy is your map and compass online today.

  • how you execute your website strategy
  • who contributes to it
  • what specifically comes out of it
  • and most importantly — when it happens

A website strategy provides a foundation to your overall website efforts for the next 3-5 years.

Websites without a strategy struggle with:

  • Purpose. "What's the point of our website?"
  • Vision. "Where's our website going?"
  • Audience. "Are we giving our visitors a good experience?"
  • The Right Tactics. "SEO, Paid Ads, or Social Media?"
  • Measurement. "How do we know if our website is effective & we're getting a ROI?"

5 questions to ask during your Website Strategy

How ProtoFuse approaches a website strategy engagement

Website Strategy Deliverable Document Sample

Our multi-page “UX (User Experience) Roadmap” is the major deliverable from a website strategy consulting engagement.

The purpose of our engagement is to carry out a full diagnosis of your existing website to get a sense of what's working, and what's not. This includes a deep dive into your:

  • Organization
  • Products/Services
  • Market
  • Competition
  • Inbound Marketing
  • Analytics

We then form an actionable plan to help you:

  • Understand your website's audience
  • Head the right direction with your visual design
  • Create the right calls-to-action
  • Generate the most valuable content
  • Choose the right inbound marketing tactics
  • and ultimately, provide the best UX

What you’ll receive from our professional web strategy team is a written document (coined the User Experience Roadmap) outlining our findings and our prescription to building a successful website. Nearly all of our website strategies for clients last 3 to 5 years.

Some happy clients who received a website strategy

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sun-communities-logo.png
cactus-tech-logo.png
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contec-dtx-logo.png
drvenessa-logo.png
falcons-creative-group-logo.png
molluscum-rx-logo.png
occc-logo.png
request-your-car-logo.png
revere-electric-logo.png
safe-plumbing-logo.png
vamoose-tattoo-removal-logo.png

Timeframe, Travel, & Cost

Timeframe: 4 to 8 weeks.

Travel requirements: Usually requires at least one face-to-face meeting — spanning 1-2 business days. We can travel to you (costs reimbursed) or you can travel to us (bottomless coffee, all day every day).

Investment Needed: $10,000 – $25,000 (see our 3 tiers below). This consulting is popular for a small to mid-sized businesses with annual revenues exceeding 5 Million possessing a medium to large website.

3 Tiers of our Website Strategy Consulting

  Essentials Professional Premium
  $10,000 $15,000 $25,000
Timeframe 4 Weeks 4 - 6 Weeks 6 - 8 Weeks
Travel - Up to 1 on-site meeting Up to 2 on-site meetings
Virtual Meetings Yes Yes Yes
Business & Website Objectives (What are the measures of success?) Yes Yes Yes
Organization, Market, & Sales Funnel Research Yes Yes Yes
Existing Website Analysis (UX Pain Points, Analytics, Heatmaps/Scrollmaps) Yes Yes Yes
Competitor/Peer Analysis (Evaluation of website's UX/Usability, Content Strategy, SEM & CTAs) Yes Yes Yes
User Research (Surveys) - - Yes
User Research (Interviews) - - Yes
User Research (User Personas) - Yes (from Quantitative data) Yes (from Quantitative & Qualitative data)
Visual Design Considerations (Personality, Style, Branding Guidelines) Yes Yes Yes
Inbound Marketing Audit (Current Authority, Rankings & Backlinks) - Yes Yes
Content Strategy Overview (tactics, frequency, long-term plan) - Yes (High-Level) Yes (Detailed)
Conversion Strategy (Calls to Action, Lead Magnets, Opt-ins) - Yes (High-Level) Yes (Detailed)

ProtoFuse's planning and strategy phase was an eye-opener to different aspects of our business that we never drilled into enough.

Steve L. Cactus Technologies

What happens after the strategy is complete?

If the engagement naturally inquires, we’ll provide you with a ProtoFuse proposal with costs/timelines to execute our recommended prescription.

However, the intent of this engagement is to first help you understand what’s broken, what’s not, and set you on the right path. If you come away with clarity and our engagement ends, we’ve served you well. If you’d like to keep our conversation going, we’ll buy more coffee and look forward to taking another step with you.

Ready to get started?

Request a website discussion and we'll explain further how a website strategy consultant helps get you from point A to B.

Does this engagement not seem like a good fit?

That's OK, we'll guide you. You can learn more about our general website consulting — we'll help you find the right solution.

More about forming a sustainable website strategy

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)