89% of people use a search engine to find a product, service or business prior to purchase.
A smart SEO company should preach the notion that SEO is not just a science — it’s also an art. We believe we’re a smart Orlando SEO company because we not only preach it, but also understand this delicate balancing act.
The Science of SEO
SEO requires an understanding of how search engines see, crawl and index your content. Google’s algorithm has 200 rankings factors, and though you shouldn’t be concerned with knowing all 200, it takes a scientific approach to determining what’s most important.
The Art of SEO
Search Engine Optimization also demands artful copywriting. When done well, it’s engaging, effective, and encourages action (aka conversion). Great copy doesn’t repeat the same keyword over and over again or attempt to trick Google (good luck with that). Spammy SEO writers lose sight in whom they’re actually writing for. People. As we tell all our clients; optimize for robots, write for people!
Can we deliver SEO results? Ask some of our clients.
60% Business Growth
My business has grown 60% since launch via organic search traffic thanks to our SEO!
200% Increase Every Year
ProtoFuse built us a website that is drawing in quality organic leads EVERY WEEK for us!
Tripled Keywords on 1st Page
We’re winning new business thanks to ProtoFuse's SEO expertise and guidance.
500% increase in 2 years
In the first 2 years of working with ProtoFuse, our organic traffic increased by 500%.
More clients who trusted our SEO expertise
Our SEO Services & Offering
From simple one-time engagements, to long-term partnerships — we've developed multiple options depending on the state of your SEO.
- SEO Consulting - Have no idea where to begin? We'll shepherd you.
- SEO for Website Redesigns - Currently redesigning your site and concerned about your SEO? Or, freshly launched and seeing SEO issues?
- SEO Foundations - New to SEO, know you need it, but haven't done anything about it? This is for you.
- SEO Audit - Ever asked yourself, "What's the state of the union of our SEO?" or "Something is broken but we're not sure what". You need an Audit.
Our step-by-step approach to Search Engine Optimization
Education is an ‘E’ to our SEETAP
And our practicing of it becomes very evident when clients hire us for SEO. We not only strive to teach SEO, but we aim to demystify it along the way (more about our SEETAP).
“If you can’t explain it simply, you don’t understand it well enough”, said Albert Einstein. Our first job is to explain SEO clearly, free of jargon and acronyms, to gain your trust.
We’ll never expect you to become a Search Engine Optimization guru, that’s certainly our job to be your resource. However, we believe there’s a direct correlation between our client’s SEO expectations and knowledge, and the long-term success of their SEO.
Planning your SEO happens on paper (not in your head)
If you don’t know your audience, you won’t know your keyword strategy. One of the most common — yet, devastating — mistakes we’ve seen companies make is targeting the wrong keywords. Everything executed after that is moot (and consequently brings unqualified traffic).
As with all things website-related, it starts with knowing your user. What are they searching for? What keywords generate traffic? How obtainable are those keywords? How do we optimize our content?
Optimization helps Google crawl & understand your website
On-page optimization is the process of taking those keywords discovered in the ‘Plan’ phase, and placing them into your website in a structured way that makes sense to search engines (and your users). We’ll help you craft and implement your SEO to ensure it’s indexable, topical and compelling.
Often we'll provide a custom tailored SEO Playbook that outlines your entire strategy and optimization plan. This multi-page PDF will be used by your organization for ongoing reference and measurement.
Once you’ve walked through the previous 3 steps, your website is now equipped with a long-term SEO plan and will start collecting lots of data. It’s now your job to continue creating valuable content, follow our SEO Playbook, monitor that data and draw insights from it.
If that’s too much data for you to handle, we offer ongoing SEO support solutions to keep you on track. Basically, we’ll be your nerd.
Is SEO a one-time thing?
It depends on who you ask.
We believe there are some parts, when backed with solid research, don't change much. But, there are some aspects to SEO that require an ongoing effort — such as a steady stream of quality content. We'll help you determine what's working, what's not, and where to invest your SEO dollars to keep growing your organic traffic.
Concerned that we're an Orlando SEO Company?
Not located in Orlando, Florida?
I wouldn't let that concern you (if you were concerned). Many of our clients aren't local. Yes, we're an SEO agency in Orlando, but we service clients everywhere.
We love “The City Beautiful” and our community, but we’re always seeking to do great SEO work for companies outside of Central Florida. Every bit of our SEO services can be provided remote and, depending on the engagement, travel to your organization could be accommodated if needed.
Get smart about SEO with these blogs
What modern SEO techniques are going to land you on the first page? Backlinks? Keywords? Find out which 3 will generate the BEST SEO results today.
SEO is like a crockpot, not a microwave. If you’re expecting big and fast results, don’t invest in SEO. Here’s my (friendly) rant that’s long overdue.
To avoid common SEO mistakes, take an 80/20 approach (Pareto Principle). 80% of the issues come from 20% of the mistakes. Here are 5 to avoid with your strategy & structure.