Not sure what Content Marketing is? Curious to know how your website can benefit from it? Need a plan for the next few years? Our virtual training is your next best step.
HIRE US FOR CM!
This whole Content Marketing thing got ya lost?
We can teach, plan, and help you execute!
ProtoFuse definitely gave us what we needed to develop great website content!
Dan B.Contec DTx
Learn Content Marketing in the convenience of your office or home in just 2 weeks
Grab a coffee, your peers, and gather round!
Our virtual content marketing training will help you:
Understand What Content Marketing Is — and Isn't
See How Your Website & Business Can Directly Benefit
Get Stakeholder Buy-In & Generate Momentum for a Plan
The training is facilitated through three virtual 90 minute sessions over two weeks.
Eric's training is very well done. It's well worth the investment and definitely gave us what we needed to develop valuable website content!
Dan B.Contec DTx
A sample of the 10 steps you'll walk through
What's included in the training?
All 200+ slides presented by Eric Sharp
Eric has 17 years of digital marketing experience & helping clients understand and do Content Marketing for the last 5.
Recorded video of your virtual training
We'll record the entire training, including all Q&A, and privately share on our YouTube channel for later reference or sharing with your team!
Open Q&A throughout
We strive to make our training interactive and collaborative. We welcome open Q&A throughout our 2 weeks together!
1 hour email support post-training, great for follow-up questions
Direct insight from someone who’s been in the trenches of content marketing for 5+ years
A fancy "Certificate of Completion" for each attendee. :)
Cost of the training
$1,000 one-time investment. Great for small to mid-sized businesses!
ProtoFuse gave us great advice on how to write content for the web.
Sherri C.Rocky's Retreat
Our 10 step curriculum covers the following topics
Step 1: Content Marketing 101
Just like your freshmen year in college, we start with the basics. What content marketing is and isn’t. Why it’s popular. How it’s difficult, but worth the investment.
Step 2: What is a Content Strategy?
A content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. We dissect this definition in step 2.
Step 3: Strategy & Tactics
Is a blog a strategy? Is a white paper a strategy? NO. These are just tactics. (Yes, we get serious in this step.) We’ll learn the difference between strategy and tactics in step 3.
Steps 4 through 10:
Step 4: Knowing Your Audience Step 5: Focusing on the Funnel Step 6: Creating the Various Types of Content Step 7: Writing for the Web Step 8: Formatting for Engagement Step 9: SEO (Search Engine Optimization) Step 10: Distribution & Measurement
Is Content Marketing worth the investment?
We'll certainly cover this area in great depth in the training, but I'll leave you with this...
Content Marketing costs 62% less than traditional marketing.
Website conversion rate is nearly 6x higher for Content Marketing adopters than non-adopters.
We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.
18
Years in business
50%
Minimum growth in quality leads our clients see after an engagement
200+
Websites we've created, supported, or consulted over the last decade
0
The jargon we speak (we'll approach conversation like a layperson)
