Learn Content Marketing in the convenience of your office or home in just 2 weeks
Our virtual content marketing training will help you:
- Understand What Content Marketing Is — and Isn't
- See How Your Website & Business Can Directly Benefit
- Get Stakeholder Buy-In & Generate Momentum for a Plan
The training is facilitated through three virtual 90 minute sessions over two weeks.
Eric's training is very well done. It's well worth the investment and definitely gave us what we needed to develop valuable website content!
A sample of the 10 steps you'll walk through
What's included in the training?
All 200+ slides presented by Eric Sharp
Eric has 17 years of digital marketing experience & helping clients understand and do Content Marketing for the last 5.
Recorded video of your virtual training
We'll record the entire training, including all Q&A, and privately share on our YouTube channel for later reference or sharing with your team!
Open Q&A throughout
We strive to make our training interactive and collaborative. We welcome open Q&A throughout our 2 weeks together!
Other goodies included
- 10 page training guide for taking notes (right)
- 1 hour email support post-training, great for follow-up questions
- Direct insight from someone who’s been in the trenches of content marketing for 5+ years
- A fancy "Certificate of Completion" for each attendee. :)
Cost of the training
$1,000 one-time investment. Great for small to mid-sized businesses!
ProtoFuse gave us great advice on how to write content for the web.
Our 10 step curriculum covers the following topics
Step 1: Content Marketing 101
Just like your freshmen year in college, we start with the basics. What content marketing is and isn’t. Why it’s popular. How it’s difficult, but worth the investment.
Step 2: What is a Content Strategy?
A content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. We dissect this definition in step 2.
Step 3: Strategy & Tactics
Is a blog a strategy? Is a white paper a strategy? NO. These are just tactics. (Yes, we get serious in this step.) We’ll learn the difference between strategy and tactics in step 3.
Steps 4 through 10:
Step 4: Knowing Your Audience
Step 5: Focusing on the Funnel
Step 6: Creating the Various Types of Content
Step 7: Writing for the Web
Step 8: Formatting for Engagement
Step 9: SEO (Search Engine Optimization)
Step 10: Distribution & Measurement
Is Content Marketing worth the investment?
We'll certainly cover this area in great depth in the training, but I'll leave you with this...
Content Marketing costs 62% less than traditional marketing.
Website conversion rate is nearly 6x higher for Content Marketing adopters than non-adopters.