Blogging Solution for Niche Businesses

Start a business blog they say.

Write great content they say.

Hire a freelance writer they say — Woah, hold up!

The blogging conundrum for niche businesses

Your business is special. No, really, it is.

Special in that you're not selling a commoditized service or product. You don't have millions of potential clients or customers. Your target is small, but it's a well-defined target. And because of that, you know your audience fairly well, and you have a deep understanding of your products and services.

This in-depth knowledge of your specialty, industry, and all the nuances along the way is what makes blogging a challenging marketing tactic for your niche business.

Niche businesses must write their blogs...or else

So, what's the harm of hiring a freelance or contractor writer, not within your organization?

The crux is the simple fact that they won't, or ever will, understand your product/service and business well enough to generate blogs that'll move the needle. Without this intimate understanding, your blogs will fail because of:

• Diluted content (blogs are broad and generic)
• Inaccurate content (specific topics are misinformed because a lack of product/service knowledge)
• Focus on quantity rather than quality (most writers charge by the blog)
• They don't inspire conversion (booooooring)
• They aren't optimized well for modern day SEO (you want traffic, right?)

THIS is the WHY behind our blogging solution for niche businesses. We realize there's a gap here, and we know how to fill that gap.

What we provide to ensure blogging success

Here's how we ensure your blogs are rooted in a solid strategy, Google-friendly, and adhere to blogging best practices:

• Monthly brainstorming meeting to discuss ideas, potential titles
• Recommend number of blogs for that month (typically will be 1, 2 or 3)
• Propose ideas for formatting (e.g., Research-based, Listicle, Fun, Salesy, etc.)
• SEO - keyword research, on-page optimization, internal linking strategy
• Provide coaching and share recommendations on strategy/formatting of blog
• Add the blog to your CMS
• Help setup accurate reporting to ensure proper measurement (Top Blogs, Keyword Rankings, etc.)
• Our "Blogging Cheat Sheet"

Investment needed

$1,000 to $2,500 every month for most websites. Factors that may require more resources:

• The number of blogs you want to create (we can help you decide)
• The number of writers we'll be collaborating with
• The type of CMS (Content Mgt System) you're running
• The current state of your SEO
• Complexity of your product/service/industry

Let's discuss your website and see if this Blogging Solution is a good fit for your niche business.

How this solution improves your content marketing

Here are some tangible benefits:

• Better optimized content (more qualified organic traffic)
• Better content (reads better, more engaging, leads prospects to a conversion)
• Gives you more time back (to run your company and focus on closing more sales!)
• Makes entire blogging process streamlined (your team will be encouraged to generate more content)

One more thing.

We recommend committing for 12 months.

That timeframe will give you a taste of how things will work month-to-month and provide enough time to generate data to measure our impact. Anything less than 12 months won't give you a full sense of how all this could benefit you internally and externally.