
Hire a Blogger or Write Your Own Blogs? 20 Pros & Cons To Help You Decide
Bought into content marketing? Ready for blogging? Our ultimate pros & cons list will help you evaluate whether you outsource blogs or write them yourself.
Start a business blog they say.
Write great content they say.
Hire a freelance writer they say — Woah, hold up!
Your business is special. No, really, it is.
Special in that you're not selling a commoditized service or product. You don't have millions of potential clients or customers. Your target is small, but it's a well-defined target. And because of that, you know your audience fairly well, and you have a deep understanding of your products and services.
This in-depth knowledge of your specialty, industry, and all the nuances along the way is what makes blogging a challenging marketing tactic for your niche business.
So, what's the harm of hiring a freelance or contractor writer, not within your organization?
The crux is the simple fact that they won't, or ever will, understand your product/service and business well enough to generate blogs that'll move the needle. Without this intimate understanding, your blogs will fail because of:
THIS is the WHY behind our blogging solution for niche businesses. We realize there's a gap here, and we know how to fill that gap.
Bought into content marketing? Ready for blogging? Our ultimate pros & cons list will help you evaluate whether you outsource blogs or write them yourself.
Here's how we ensure your blogs are rooted in a solid strategy, Google-friendly, and adhere to blogging best practices:
We guide. You write. And then we handle everything else!
$750 to $1,500 every month for most websites. Factors that may require more resources:
Let's discuss your website and see if this Blogging Solution is a good fit for your niche business.
Here are some tangible benefits:
One more thing.
We recommend committing for 12 months.
That timeframe will give you a taste of how things will work month-to-month and provide enough time to generate data to measure our impact. Anything less than 12 months won't give you a full sense of how all this could benefit you internally and externally.
Years in business
Minimum growth in quality leads our clients see after an engagement
Websites we've created, supported, or consulted over the last decade
The jargon we speak (we'll approach conversation like a layperson)