B2B Marketing Agency for Technology Companies

Blogging Solution for Niche Businesses

Are you a niche business needing to write your own blogs but missing the strategy, coaching, SEO, support, and measurement pieces? We'll help you complete the blogging equation.

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This whole Content Marketing thing got ya lost?

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You're one step closer....

to generating real results with your website! We'll contact you within 1 business day (if not sooner) via email to start our discussion.

Until then, learn more about us or check out our latest blog insights until we connect.

ProtoFuse definitely gave us what we needed to develop great website content!

Dan B. Contec DTx

Start a business blog they say.

Write great content they say.

Hire a freelance writer they say — Woah, hold up!

The blogging conundrum for niche businesses

Your business is special. No, really, it is.

Special in that you're not selling a commoditized service or product. You don't have millions of potential clients or customers. Your target is small, but it's a well-defined target. And because of that, you know your audience fairly well, and you have a deep understanding of your products and services.

This in-depth knowledge of your specialty, industry, and all the nuances along the way is what makes blogging a challenging marketing tactic for your niche business.

Niche businesses must write their blogs...or else

So, what's the harm of hiring a freelance or contractor writer, not within your organization?

The crux is the simple fact that they won't, or ever will, understand your product/service and business well enough to generate blogs that'll move the needle. Without this intimate understanding, your blogs will fail because of:

  • Diluted content (blogs are broad and generic)
  • Inaccurate content (specific topics are misinformed because a lack of product/service knowledge)
  • Focus on quantity rather than quality (most writers charge by the blog)
  • They don't inspire conversion (booooooring)
  • They aren't optimized well for modern day SEO (you want traffic, right?)

THIS is the WHY behind our blogging solution for niche businesses. We realize there's a gap here, and we know how to fill that gap.

Read this

What we provide to ensure blogging success

Here's how we ensure your blogs are rooted in a solid strategy, Google-friendly, and adhere to blogging best practices:

  • Monthly brainstorming meeting to discuss ideas, potential titles
  • Recommend number of blogs for that month (typically will be 1, 2 or 3)
  • Propose ideas for formatting (e.g., Research-based, Listicle, Fun, Salesy, etc.)
  • SEO - keyword research, on-page optimization, internal linking strategy
  • Provide coaching and share recommendations on strategy/formatting of blog
  • Add the blog to your CMS
  • Help setup accurate reporting to ensure proper measurement (Top Blogs, Keyword Rankings, etc.)
  • Our "Blogging Cheat Sheet"

We guide. You write. And then we handle everything else!

Investment needed

$750 to $1,500 every month for most websites. Factors that may require more resources:

  • The number of blogs you want to create (we can help you decide)
  • The number of writers we'll be collaborating with
  • The type of CMS (Content Mgt System) you're running
  • The current state of your SEO
  • Complexity of your product/service/industry

Let's discuss your website and see if this Blogging Solution is a good fit for your niche business.

How this solution improves your content marketing

Here are some tangible benefits:

  • Better optimized content (more qualified organic traffic)
  • Better content (reads better, more engaging, leads prospects to a conversion)
  • Gives you more time back (to run your company and focus on closing more sales!)
  • Makes entire blogging process streamlined (your team will be encouraged to generate more content)

One more thing.

We recommend committing for 12 months.

That timeframe will give you a taste of how things will work month-to-month and provide enough time to generate data to measure our impact. Anything less than 12 months won't give you a full sense of how all this could benefit you internally and externally.

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)