Tell me if this conversation sounds familiar.
Marketing: “We sent you 20 leads last month.”
Sales: “You sent us contacts, but they weren’t leads.”
Marketing: “How many were closed?”
Sales: “Just one.”
Marketing: “Oh. So, you need more qualified leads?”
According to MarketingSherpa, 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
A qualified lead has a need you can solve, enough money to pay you, and the buying authority to make it happen in the time frame you want. However, finding those leads is an ongoing challenge marketers face.
Building a steady clip of qualified leads begins with your website
It can, and should, be your most important lead generation tool. There is no other asset that can reach more prospects in a unified voice faster than your website.
Is your website generating bad leads? Let’s talk.
A simple website discussion could be the fresh start you're looking for. Let's discuss yours today.
ProtoFuse built us a website that is drawing in quality organic leads EVERY WEEK for us!