Is your website’s strategy at all like your last hike? Moving along, but not exactly sure where you’re going, how much ground you’ve covered, or what obstacles are approaching?
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When it comes to creating professional, attractive, and effective websites — there is no one else I would trust.
Stephanie M.Sun Communities
A website strategy is your map and compass for the next few years.
Even the most solid and sound website strategy won’t predict the future (there will always be obstacles), however, it should be your map and compass for the next three to five years.
If you’re struggling with:
How Marketing & Sales will utilize the website
Confidence that it’s serving your audience well
How to build traffic & generate conversions
What data to measure
Where to invest money for continuous improvement
Then a professional website strategy will meticulously document:
Objectives and goals
Your audience, including behaviors and needs through user personas
How your current website stacks up against and will eventually outperform your competition’s
Your content strategy for the next 12 – 36 months
What channels your website will drive traffic from (direct, referrals, search engines, social)
