B2B Marketing Agency for Technology Companies

Stanford Careers

Stanford University hired us to dramatically improve their Careers website — their #1 recruiting tool for finding top-notch talent for their 18,000+ workforce. With over 1 million unique visitors annually, the pressure was on.

Overview

Type: B2C

Industry: Education

Stanford University’s HR department hired ProtoFuse in the Summer of 2012 to completely rebuild a website that is heavily used in recruiting top notch talent.

One of the many challenges for the ProtoFuse team was: “How can we motivate recruits to not only understand Stanford’s benefits, but get excited about it”.

The use of current staff “spotlights” that are heavily featured throughout the site, gives the overall content a compelling and engaging experience.

We also integrated the design to their existing job listings technology and accounted for the social experience by the usage of the “Social Job Matcher” — a third-party service tying in a user’s Facebook/LinkedIn account.

Our University's Webmaster refers to the Stanford Careers website as the model website that other units should use as the standard!

Valerie B. Director, Communications & Web Services

Old Website's Problems

Memory lane, anyone?

Major pain points of Stanford Careers' old website:

  • Poor UX Design
  • Lack of engagement
  • Usability issues
  • No rich content through storytelling
  • Outdated content
  • No Content Management System
  • Outdated implementation of Brand Standards

What We Delivered

High-Level Features:

  • Detailed user research with personas
  • Content Management System (Drupal)
  • Multiple design concepts
  • Custom video integration
  • Third-party social job matcher integration
  • Third-party job listings integration

100%

Return on Investment

In a quick 4 months after launch

Total Critical Conversions

In first 12 months

587

Increase in Organic Search Traffic

Since launch

300%

Avg. Time User Spent on Site

In first 12 months

1+ min. increase

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)