B2B Marketing Agency for Technology Companies

Revere Electric

This Midwest based Electrical Distributor is proof that any company, at any age (even if founded in 1919), can turn their outdated, broken, and ineffective website into the central brains of marketing, sales, and customer support.

Overview

Type: B2B

Industry: Electrical & Automation Supply

What they invested: $30,000 - $40,000 in our Conversion-focused Website Solution

The two biggest challenges with Revere Electric’s 5+ year old website (which is like 15 in human years) was information architecture and overall usability.

The marketing department fell victim to a website designed and supported with a programmer’s mindset, rather than a qualified user experience designer and scalable content management system. This unfortunate decision spawned problems internally at Revere and for their website users.

To help serve their large customer base better, create more conversions, and drive more visibility around their custom business solutions, the ProtoFuse rebuilt the Revere Electric website from the ground up.

What really makes ProtoFuse stand out from other companies we have worked with is their desire to understand every facet of your organization.

Robin R. Revere Electric

Old Website's Problems

Memory lane, anyone?

Major pain points of Revere's old website:

  • Lack of Clear Positioning & Value Proposition
  • Unqualified & Minimal Organic Search Traffic
  • Poor UX Design
  • Unprofessional Visual Design
  • Outdated content
  • No Lead Generation Strategy
  • Usability issues
  • No Calls to Action
  • No Content Management System

What We Delivered

High-Level Features:

  • Professional web strategy sustainable for 3-5 years
  • Clear Positioning Statement & strong Value Proposition
  • Full SEO revamp
  • User Research & Personas
  • Calls to Action
  • Lead generation conversion elements
  • Custom Training & Event Calendar with class registration
  • Mobile Optimization via RWD (Responsive Web Design)
  • Custom Google Maps integration
  • Content Management System with customizations

Real Results

Decrease in Bounce Rate

Before & after launch

-23%

Total Conversions

In first 12 months

2,831

Avg. Page Download Speed

Before & after launch

90% faster

Increase in Time spent on Site

Before & after launch

20%

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)