B2B Marketing Agency for Technology Companies

Falcon's Creative Group

Falcon’s challenged our team to communicate their creative services, organize and clarify their unique 3 division turnkey approach, drive quality organic traffic via SEO, and generate highly qualified B2B leads.

Overview

Type: B2B

Industry: Professional Services

What they invested: $20,000 - $30,000 in our Conversion-focused Website Solution

Falcon's Creative Group helps their clients “Experience Imagination”. We helped them experience a better website.

“Woah, they design theme parks!”

This was our first reaction when Robert — Marketing Manager at Falcon’s Creative Group — requested ProtoFuse’s a website discussion. Our second was: “Eek. That took way too long to find out.”

This was the theme of our early conversations with Falcon’s. We’d be impressed with their talent, unique services, culture, and industry-recognition, but then quickly discouraged because their website didn’t communicate those things well (among others).

Get a Behind the Scenes look at our work for Falcon's.

Visit Website

We're so incredibly happy with our website!

Robert S. Falcon's Creative Group

Old Website's Problems

Memory lane, anyone?

Major pain points of Falcon's old website:

  • Poor UX Design, Usability Issues
  • Unclear Positioning & Site-wide Value Proposition
  • Minimal Qualified Leads per month
  • Minimal Organic Search Traffic
  • No Calls to Action
  • No Content Marketing plan
  • No Content Management System

What We Delivered

High-Level Features:

  • Clearly Communicated Value Proposition Site-wide
  • Full SEO revamp, strategy, & optimization
  • Calls to action that appeal to prospect's entire buying cycle
  • Lead Generation Strategy
  • Plan for Ongoing Content
  • Mobile Optimization via RWD (Responsive Web Design)
  • Multi-lingual capabilities (English & Chinese)
  • Content Management System
  • CRM Integration
  • Detailed user research with personas

A major business objective was expressing to prospects the uniqueness of each division and how it plays a role in the bigger picture when hiring Falcon's.

Showcasing Falcon’s beautiful and stunning work was a critical design piece in their ‘Selected Work’ section.

Real Results

Qualified Leads per Month

Before & after launch

0 to 3+

Increase in Total Organic Keywords

In first 12 months

149%

Increase in Organic Search Traffic

in first 12 months

112%

Increase in Unique Page Views

In first 12 months

103%

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)