B2B Marketing Agency for Technology Companies

Export Solutions

We helped this niche B2B Consulting firm turn their stagnant, brochure website into their most important asset for lead generation.

Overview

Type: B2B

Industry: Professional Services

What they invested: $20,000 - $30,000 in our Conversion-focused Website Solution

When you’re a niche B2B company, you face many challenges in obtaining the attention of your prospect, building their trust, and inspiring them to contact you. But, if you possess a lead generation website (like Export Solutions), those challenges soon turn into competitive advantages.

A lead generation website has 5 elements, and the Export Solutions’ website possesses all of them:

  1. Qualified Traffic – Google ‘itar consultant’ and see for yourself.
  2. Clear Positioning – Their overall site (especially the homepage) clearly articulates who they service
  3. 80/20 Rule of Content – They’re committed to executing their content strategy via their informative Blog, free educational Webinars, & monthly “Blog Digest”.
  4. Inspires Action at every Stage of Buying Cycle – There’s a minimum of 1-3 specific calls to action on every page.
  5. Powered by a CMS – They have full control of their content to keep it updated and relevant.
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ProtoFuse has the expertise to create intelligent, user-focused sites that actually work.

Tom R. Export Solutions

Old Website's Problems

Memory lane, anyone?

Major pain points of Export's old website:

  • Poor UX Design
  • Lack of Clear Positioning & Value Proposition
  • Minimal Organic Search Traffic
  • Usability issues
  • No Content Marketing plan
  • No Content Management System
  • No Lead Generation Strategy

What We Delivered

High-Level Features:

  • Clear Positioning Statement & strong Value Proposition
  • Full SEO strategy & optimization
  • Calls to action that appeal to prospect's entire buying cycle
  • Custom Webinars section with Registration & Lead-gen Archiving
  • Content Mgt System with customizations
  • Mobile Optimization via RWD (Responsive Web Design)

Strong and clear messaging helps position Export Solutions as a leader in their niche and turn away unqualified prospects.

A custom built Webinars section provides a platform for promoting Upcoming Webinars, and a lead-gen feature for accessing Archived Webinars.

Real Results

Increase in Monthly Sessions

In 5 years with ProtoFuse

392%

Increase in "Free Consultation" requests

Year after year

52%

Increase in Organic Search Traffic

Since ProtoFuse took over SEO in 2011

1,743%

Number of Webinar Signups

Since feature was launched in 2011

1,500+

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)