B2B Marketing Agency for Technology Companies

Contec DTx

A classic story of website lead generation. This high-tech B2B company needed a complete reboot to communicate their unique positioning, present a professional UX, drive qualified traffic, and generate leads monthly.

Overview

Type: B2B

Industry: High-Tech Systems Integrator

What they invested: $40,000 - $60,000 in our Conversion-focused Website Solution

When you’re a “Systems integrator delivering custom intelligent systems and displays for OEMs”, you need an intelligent website. And that’s exactly what we built for this Florida-based company.

The overall feeling within the organization was: “Prospects have no clue what we do!”

Their old website’s structure, content and overall messaging was sending confusing signals to potential prospects. It, unfortunately, wasn’t communicating Contec DTx’s value nor establishing trust. Though their marketing department understood the tactics and value of their inbound marketing efforts, they fell victim to the proper execution — a common problem for small to mid-sized businesses.

To tell the story of Contec DTx better, we tore down their entire website and rebuilt it piece by piece. It's a classic story of how website lead generation is done right.

Visit Website

ProtoFuse gave us more than a new website. They helped us understand our business & customers better than ever before.

Katherine H. Contec DTx

Old Website's Problems

Memory lane, anyone?

Major pain points of Contec DTx's old website:

  • Lack of Clear Positioning & Value Proposition
  • Unqualified & Minimal Organic Search Traffic
  • Poor UX Design
  • Zero Qualified Leads per month
  • Unprofessional Visual Design
  • No true Content Management System
  • No Lead Generation Strategy
  • Usability Issues
  • No Content Marketing plan

What We Delivered

High-Level Features:

  • Professional web strategy sustainable for 3-5 years
  • Lead generation conversion elements
  • Full SEO revamp
  • Content Management System with customizations
  • Calls to Action that appeal to prospect's entire buying cycle
  • Detailed Case Studies
  • User Research & Personas
  • Content Strategy Training
  • Clear Positioning Statement & strong Value Proposition
  • Product Management System

To generate qualified traffic, it was critical to communicate Contec DTx's services, products, and overall value proposition clearly on the site — especially the homepage.

A strong architecture and back-end CMS helps their marketing team add/edit/remove products quickly and easily. Also, advanced product browsing functionality (e.g. "Compare Products") helps prospects find & vett their offering.

Real Results

Decrease in Bounce Rate

Since launch

-70%

Total Conversions

In first 12 months

206

Qualified Leads per Month

Before & after launch

0 to 10+

Increase in Avg. Pages per Visit

Since launch

3+

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)