Industry: Travel & Real Estate
What they invested: $50,000 - $75,000 in our Conversion-focused Website Solution
Note: Carefree Communities is now Sun Communities
Carefree Communities is a privately-owned company that acquires and operates high quality RV parks and manufactured home communities.
Carefree currently owns 100+ communities containing over 12,200 sites located in Florida, Texas, California, Arizona, Massachusetts, New Jersey, North Carolina and Ontario, Canada.
When it comes to creating professional, attractive, and effective websites — there is no one else I would trust.
Old Website's Problems
Memory lane, anyone?
Major pain points of Carefree's old website:
- Lack of Clear Positioning
- Little Qualified Leads
- Poor UX Design
- Minimal Organic Search Traffic
- Diluted Calls to Action
- Usability issues
- No real Content Management System
- Outdated implementation of Brand Standards
- No long-term SEO plan
What We Delivered
- Lead generation conversion elements
- Full SEO revamp
- Content Management System with customizations
- Third-party reservation system integration
- Custom Google Map integration
- Detailed content strategy
- Dynamic sales flyer export feature
- 1,000+ property listings
- Custom designed iconography
- Detailed user research with personas