B2B Marketing Agency for Technology Companies

Carefree Communities

This rapidly growing private company required a custom tailored website that echoed their “carefree” brand personality, catered to a diverse audience, and provided a sound foundation for aggressive marketing goals.

Overview

Type: B2C

Industry: Travel & Real Estate

What they invested: $50,000 - $75,000 in our Conversion-focused Website Solution

Note: Carefree Communities is now Sun Communities

Carefree Communities is a privately-owned company that acquires and operates high quality RV parks and manufactured home communities.

Carefree currently owns 100+ communities containing over 12,200 sites located in Florida, Texas, California, Arizona, Massachusetts, New Jersey, North Carolina and Ontario, Canada.

When it comes to creating professional, attractive, and effective websites — there is no one else I would trust.

Stephanie M. Sun Communities

Old Website's Problems

Memory lane, anyone?

Major pain points of Carefree's old website:

  • Lack of Clear Positioning
  • Little Qualified Leads
  • Poor UX Design
  • Minimal Organic Search Traffic
  • Diluted Calls to Action
  • Usability issues
  • No real Content Management System
  • Outdated implementation of Brand Standards
  • No long-term SEO plan

What We Delivered

High-Level Features:

  • Lead generation conversion elements
  • Full SEO revamp
  • Content Management System with customizations
  • Third-party reservation system integration
  • Custom Google Map integration
  • Detailed content strategy
  • Dynamic sales flyer export feature
  • 1,000+ property listings
  • Custom designed iconography
  • Detailed user research with personas

Real Results

Total Conversions

In last calendar year

8,824

Increase in Blog Traffic

Since very first blog was published

15x

Increase in Organic Search Traffic

Since ProtoFuse took over SEO

13x

Increase in Landing Pages

Since launch

252%

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)