B2B Marketing Agency for Technology Companies

A Blog for B2B Tech People

Here you'll find easy-to-understand and actionable insights to help your B2B Technology company improve its Digital Marketing.

Higher converting website • Content that ranks & rewards • More quality leads • Sales efficiency • Improved ROI measurement

Blogs in: Lead Generation

What is a Qualified Sales Lead?

What is a Qualified Lead?

A qualified lead is like a gold nugget in a sifting pan. It takes patience and a process to remove the rock and sand, but when discovered, it’s well worth it!

The DNA of Lead Generation Websites

Today’s lead generation website brings in qualified traffic, has clear positioning, follows the 80/20 content rule, and inspires ACTION.

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.

18

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

300+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)