B2B Marketing Agency for Technology Companies

ProtoFuse releases website for Stanford University

Our recent work for Stanford University went live about two weeks ago. The project from start to finish was incredibly invigorating and certainly stretched our team to perform at its best every step of the way.

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by Eric Sharp

Our recent work for Stanford University went live about two weeks ago.

The project from start to finish was incredibly invigorating and certainly stretched our team to perform at its best every step of the way.

View the full results in Client Results

stanford-careers-website

Stanford's HR department approached us back in January with an elaborate RFP. Though we certainly don't mind receiving RFPs to begin a conversation around needs, budget and timeline -- we're always a little reluctant to respond because typical RFPs (at least the ones we've received over the last 7 years) tend to be loaded with rudimentary descriptions of FEATURES and incomplete SPECIFICATIONS that prevent us from understanding the full scope.

A typical response to an RFP (which is practically canned at this point) goes something like "hey, those are great features -- but where are the specs?". 9 times out of 10, the RFP will fall very short in expressing both detailed features and specs. Not necessarily out of incompetence, but more so out of ignorance. Defining a website's needs takes a deep expertise in not only business requirements, but conversion-focused strategy, web content, user experience design and web technology.

After 4 weeks of ongoing RFP conversation, a visit to Palo Alto, and delivering a detailed recommendation in how to engage ProtoFuse -- we were awarded the job and began work on June 1, 2012. Four diligent months later, our team can proudly stand behind StanfordCareers.Stanford.edu

Features:

  • Homepage with a focus on "Career Spotlights" -- an engaging storytelling feature of the website

  • Custom designed interface with YouTube embedding

  • We had beautiful creative assets to work with, including diverse photography of each staff member

With strict branding guidelines, our design team was challenged to balance a unique design with pre-existing color palettes, typography and a global header/footer

Our relationship with Stanford is ongoing with a Strategy/Planning and Design phase for Benefits.Stanford.edu, and a complete revamp of EthicsinSociety.Stanford.edu. We feel honored to be helping one of the most, if not the most, prestigious Universities in the country!

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.

18

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

300+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)