B2B Marketing Agency for Technology Companies

Podcast Interview: “3 Ways to Turn Your B2B Website into a Lead-Generating Machine”

The B2B Growth podcast helps B2B executives achieve explosive growth. Eric chatted with James & Jonathan about the 3 phases of growth for B2B websites.

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by Eric Sharp

I love talking websites.

Especially B2B websites.

A few months ago I sat down with James Carbary and Jonathan Green from the B2B Growth podcast — a podcast dedicated to helping B2B executives achieve explosive growth.

In my episode, we talked about B2B websites and the 3 phases they all go through. Since ProtoFuse has helped many B2B companies over the last 10 years build lead generation websites (like some of these clients), I seem to have plenty to say on the topic. :)

I love chatting about this stuff. And James and Jonathan were kind enough to give me the floor for 22 minutes. Take a listen:

Their description of the Podcast:

Don’t let your website be a stagnant brochure online.

It’s sad to say that there are still B2B companies today that have a “brochure” website and think it’s a valuable online presence. If your website isn’t generating leads, you’re losing business.

Tactics like providing valuable content, clear positioning, and increasing conversion rates are just some of the ways your website can help you at every stage of the sales cycle.

In this episode, Eric Sharp, Founder of ProtoFuse, walks us through the three phases to turn your website into a lead-generating machine.

More about B2B Growth Show

Subscribe to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Thanks guys for having me on the show! I really enjoyed it.

Topic discussed in podcast:

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)