B2B Marketing Agency for Technology Companies

3 minute Intro to Website-specific User Personas [VIDEO]

A quick 3 minute introduction on what website user personas are, and how to use them to design a website that serves its audience well.

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by Eric Sharp

In this episode of Intelligent Bytes, I'll provide a quick intro to website-specific user personas.

In under 3 minutes, you'll learn...

  • what website-specific user personas are
  • why they're necessary
  • how to gather data in 2 different ways (qualitative & quantitative)
  • how to combine all the data into easy-to-understand documents

Resources referenced in video

We help mid-sized B2B Technology companies generate qualified leads and improve sales efficiency.

16

Years in business

50%

Minimum growth in quality leads our clients see after an engagement

200+

Websites we've created, supported, or consulted over the last decade

 0 

The jargon we speak (we'll approach conversation like a layperson)