In this episode of Intelligent Bytes, I'll provide a quick intro to website-specific user personas.
In under 3 minutes, you'll learn...
- what website-specific user personas are
- why they're necessary
- how to gather data in 2 different ways (qualitative & quantitative)
- how to combine all the data into easy-to-understand documents
Resources referenced in video
- Blog - The What and Why of Creating Website User Personas
- Blog - Website Research 101: What is Qualitative and Quantitative Data?
- Book - The User is Always Right by Steve Mulder