B2B Marketing Agency for Technology Companies

3 minute Intro to Website-specific User Personas [VIDEO]

A quick 3 minute introduction on what website user personas are, and how to use them to design a website that serves its audience well.

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by Eric Sharp

In this episode of Intelligent Bytes, I'll provide a quick intro to website-specific user personas.

In under 3 minutes, you'll learn...

  • what website-specific user personas are
  • why they're necessary
  • how to gather data in 2 different ways (qualitative & quantitative)
  • how to combine all the data into easy-to-understand documents

Resources referenced in video

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)