B2B Marketing Agency for Technology Companies

How to get your Value Prop into your Website (with examples) [VIDEO]

How do you get your value proposition into your website? Use this simple formula of headline, sub-headline, 3 benefits statements, and strong visual.

Comments 0
by Eric Sharp

In this episode of Intelligent Bytes, I'll explain how — exactly — to get your company's value proposition designed into your website.

In under 2 minutes, you'll learn...

  • a practical and simple formula
  • how to organize your value prop in a document
  • how this formula looks in a finished website (3 examples from ProtoFuse clients)

Resources referenced in video

Free Download

Value Proposition Google Doc Template

Instructions for customization:

  • If logged into Google Drive: click 'File' > 'Make a copy...' to add to your Google Drive
  • If NOT logged into Google Drive: click 'File' > 'Download as'

Other resources

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)