Eric's been building and marketing websites for nearly 15 years and will humorously consider himself "vintage" in another five.
Eric Sharp is the Founder of ProtoFuse and would be heavily involved in guiding your website’s overall user experience (including strategy, marketing & creative direction). Eric has a Digital Media degree from Full Sail University and is a graduate of the EntreLeadership Master Series.
A start in a volatile season
Eric proudly stepped into the Web industry at the tail-end of the dot-com boom in 1999. He collaborated with a team of designers and developers at WildCard Systems, Inc. to build interactive applications and websites for Bank of America, US Bank, ADP, Visa & AAA. He went on to become the “Creative Lead”, working closely with WildCard’s COO to design presentations for Sales, shareholder meetings and industry keynotes. His contributions helped WildCard become acquired by FIS Global in 2005 for $228M.
This can’t be right — right?
After warily stepping through the dot-com bust, seeing a number of his fellow peers being shown the door, and observing the excess bureaucracy of building websites within a large organization — Eric’s entrepreneurial spirit was kicked into high gear. In 2001 he created a freelance company with an ambition to design websites for “anyone willing to pay a few hundred dollars”. After 3 years of piling up business acumen, design experience and 75+ hour work weeks — it was time to get real.
In December of 2004, Eric courageously resigned from WildCard to pursue a joint-venture with partner Ethan Pitsch — a childhood friend, also graduate of Full Sail and peer at WildCard. For 6 months “2E” (as coined by a client) founded the beginnings of Caxiam Group in a Maitland, Florida townhome. They then moved into a 1,000 sq foot office and for the next 7 years collaborated on 75+ diverse websites for distributors, hospitals, startups, educational institutions, nonprofits, and small to large businesses internationally. They utilized a small, but extremely talented team servicing clients such as Dixon Ticonderoga, Bahamas Electricity Corporation & Herff Jones. Overall growth at Caxiam was steady and engaging. Yet, Eric felt the long-term vision was still needing summoned and the execution of that vision would require change.
A vision 7 years in the making
After grinding through a recession as a small business in a competitive industry, and a few leadership lessons along the way, Eric’s long-term vision surfaced in 2012:
Focus on building conversion-focused websites for SMBs. Each site will possess a laser-like focus on inbound marketing, be backed by a rich content strategy, and utilize CRM and Marketing Automation to turn client’s websites into their most important communication tool.
This vision would be executed through the belief and continual practice of 5 principles: Specialization, Education, Transparency, Process & Energy.
With a bagful of memories, Eric and his team amicably stepped away from Caxiam Group in 2013 to grow ProtoFuse with 100% vigor.
ProtoFuse’s shelf-life as a brand is as fresh as your local grocer’s vegetables, but our team’s track record, deep Web expertise and service offering to SMBs has been stable for years. We are now intentionally positioned to solve real problems, using our conversion-focused websites, for companies whose revenues range from 5 to 75 million in both the B2B and B2C markets. We’ve also formed a work-for-hire relationship with Stanford University; which subsequently refines our process and deepens our web expertise with every website we build for them.
Unlike working for the Fortune 500, we can tangibly measure day by day our direct impact for our clients. That actuality keeps us accountable, and in turn energizes our entire team.Eric Sharp