“We Have a Poorly Designed Website”
You know it, your customers know it, and your prospects know it. You own a poorly designed website. At best, it’s sending the wrong message about your products and services. At worst, it’s damaging your company’s credibility.
Studies show people have an instantaneous reaction to a website.
Like, .05 seconds instantaneous.
In the time it takes to blink, a positive or negative impression is created once they arrive on your website. If your website’s design is poor, there’s a high probability that you’ve left a bad first impression.
Just how bad?
Well, Stanford’s Persuasive Technology Lab found that almost half (46%) of people say a website’s design is the #1 criterion for discerning credibility.
A poor design could be related to:
- Logo placement (too big, too small, not following branding guideline)
- Fonts (too similar, too many, not readable)
- Imagery (too generic, no styling consistency, slow load times)
- Colors (not harmonious, lacks proper contrast)
- Overall layout (lacks gestalt principles, no rhyme or reason to element placement)
If you’re cognizant of your website’s bad design, or your instincts tell you it’s possibly the crux of poor performance (e.g. conversion rate), we can help. Our User Experience Design Diagnostic is great way to test our design expertise. Or, if you’re ready to hire us let’s discuss your website.
How a poorly designed website impacts your business:
An outdated website sends the wrong message about a company. Here are 10 perceptions they disastrously create that can damage a company’s credibility.