“We Need more Qualified Leads”

Finding qualified leads is like panning for gold. It takes patience and a process to remove the dirt and sand, but when you hit gold, you know it was worth it.

more-qualified-website-leads
A qualified lead is like a gold nugget in a sifting pan. Is your website helping you hit gold?

Tell me if this conversation sounds familiar.

Marketing: “We sent you 20 leads last month.”
Sales: “You sent us contacts, but they weren’t leads.”
Marketing: “How many were closed?”
Sales: “Just one.”
Marketing: “Oh. So, you need more qualified leads?”
Sales: “Exactly!”

According to MarketingSherpa, 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.

A qualified lead has a need you can solve, enough money to pay you, and the buying authority to make it happen in the time frame you want. However, finding those leads is an ongoing challenge marketers face.

Building a steady clip of qualified leads begins with your website. It can, and should, be your most important lead generation tool. There is no other asset that can reach more prospects in a unified voice faster than your website.

Learn more about qualified leads:

What is a Qualified Lead?

A qualified lead is like a gold nugget in a sifting pan. It takes patience and a process to remove the rock and sand, but when discovered, it’s well worth it!

The DNA of Lead Generation Websites

Today’s lead generation website brings in qualified traffic, has clear positioning, follows the 80/20 content rule, and inspires ACTION.