“Our Website needs more Organic Search Engine Traffic”
You can’t trade for it. You can’t trick it. And you certainly can’t buy it. Organic search traffic is earned, and when your website begins creating it, it’s a gift that keeps on giving.
Search engine traffic comes in two flavors. Either you pay for it (Pay Per Click) or it comes through the organic (natural) results.
Organic traffic is about earning your way, not paying your way.
Earning your way means dropping those black hat SEO (search engine optimization) techniques such as link exchange and keyword spamming (though some still attempt these tactics, and Google will find & penalize them) and focusing on what matters.
Though there are over 80 different ranking factors to account for, it really boils down to four critical components:
- Understand what your audience is searching for
- Create unique, indexable and engaging content
- Plan for distribution and sharing
- Consistency & commitment
Nine times out of 10, anemic organic traffic is nourished with that formula. However, your website could also be suffering from:
- An algorithm change (Google changes theirs around 500–600 times a year)
- Incorrect on-page optimization (in other words, targeting the wrong keywords)
- Technical issues related to URL canonicalization, 301 redirects, or internal linking structure
- Too few authoritative links
Learn more about diagnosing your organic search traffic problems:
To avoid common SEO mistakes, take an 80/20 approach (Pareto Principle). 80% of the issues come from 20% of the mistakes. Here are 5 to avoid with your strategy & structure.
To avoid common SEO mistakes, take an 80/20 approach (Pareto Principle). 80% of the issues come from 20% of the mistakes. Here are 5 to avoid with your content & links.