Content Marketing Training (Virtual)

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Not sure what Content Marketing is? Curious to know how your website can benefit from it? Need a plan for the next few years? Our virtual training is your next best step.

Our Content Marketing Training spans 1 to 2 weeks and done virtually through GoToMeeting. There are a total of 3 sessions, each running around 90 minutes.

eric-sharp-headshot
Training is enthusiastically presented by our Founder, Eric Sharp

What you get:

  • 10 page training guide for note taking
  • Open Q&A at end of each step
  • Video recorded sessions (convenient for those who can’t attend or miss a session)
  • All 200+ slides presented in the training
  • 1 hour email support post-training (great for follow-up questions)
  • Direct insight from someone who’s been in the trenches of content marketing for 5+ years

Cost:

$1,000

Our 10 step curriculum covers:

Step 1: Content Marketing 101

content-marketing-training-step-1Just like your freshmen year in college, we start with the basics.

What content marketing is and isn’t. Why it’s popular. How it’s difficult, but worth the investment.

Step 2: What is a Content Strategy?

content-marketing-training-step-2A content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.

We dissect this definition in step 2.

Step 3: Strategy & Tactics

content-marketing-training-step-3Is a blog a strategy? Is a white paper a strategy? NO. These are just tactics. (Yes, we get serious in this step.)

We’ll learn the difference between strategy and tactics in step 3.

Steps 4 through 10:

Step 4: Knowing Your Audience
Step 5: Focusing on the Funnel
Step 6: Creating the Various Types of Content
Step 7: Writing for the Web
Step 8: Formatting for Engagement
Step 9: SEO (Search Engine Optimization)
Step 10: Distribution & Measurement

Ready to get started with our Content Marketing training? Let’s start a conversation via our No Charge Consultation

Learn more about Content Marketing:

Become a better B2B Marketer – Content Summit 2017

I’m thrilled to be one of 50+ speakers at the Content Summit – a 5-day virtual conference sharing effective B2B content marketing strategies & tactics.

Repurposing Content – Video Interview with James Carbary

A popular and upcoming trend today in Content Marketing is re-purposing. We sat down with Sweet Fish Media Founder, and good friend, James Carbary and discussed.

“10x” Content – Example Case Study: Cactus Technologies

Interested in 10x content? So are we. We helped our client create 10x content and here’s the amazing case study (with results) showing you how we did it.