Content Marketing Training (Virtual)
Not sure what Content Marketing is? Curious to know how your website can benefit from it? Need a plan for the next few years? Our virtual training is your next best step.
Our Content Marketing Training spans 1 to 2 weeks and done virtually through GoToMeeting. There are a total of 3 sessions, each running around 90 minutes.
What you get:
- 10 page training guide for note taking
- Open Q&A at end of each step
- Video recorded sessions (convenient for those who can’t attend or miss a session)
- All 200+ slides presented in the training
- 1 hour email support post-training (great for follow-up questions)
- Direct insight from someone who’s been in the trenches of content marketing for 5+ years
Our 10 step curriculum covers:
Step 1: Content Marketing 101
Just like your freshmen year in college, we start with the basics.
What content marketing is and isn’t. Why it’s popular. How it’s difficult, but worth the investment.
Step 2: What is a Content Strategy?
A content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.
We dissect this definition in step 2.
Step 3: Strategy & Tactics
Is a blog a strategy? Is a white paper a strategy? NO. These are just tactics. (Yes, we get serious in this step.)
We’ll learn the difference between strategy and tactics in step 3.
Steps 4 through 10:
Step 4: Knowing Your Audience
Step 5: Focusing on the Funnel
Step 6: Creating the Various Types of Content
Step 7: Writing for the Web
Step 8: Formatting for Engagement
Step 9: SEO (Search Engine Optimization)
Step 10: Distribution & Measurement
Learn more about Content Marketing:
I’m thrilled to be one of 50+ speakers at the Content Summit – a 5-day virtual conference sharing effective B2B content marketing strategies & tactics.
A popular and upcoming trend today in Content Marketing is re-purposing. We sat down with Sweet Fish Media Founder, and good friend, James Carbary and discussed.
Interested in 10x content? So are we. We helped our client create 10x content and here’s the amazing case study (with results) showing you how we did it.