Learn Content Marketing, from a Content Marketer, in just 10 steps!
Learn the 101 of Content Marketing in the convenience of your office or home.
Three virtual 90 minute sessions spread over 2 weeks — taught by a Content Marketer!
Understand What Content Marketing Is — and Isn't
See How Your Website & Business Can Directly Benefit
Get Stakeholder Buy-In & Generate Momentum for a Plan
Eric’s 10 Step Training Course, presented virtually, comes with…
All 200+ slides presented by Eric Sharp, including 1 hr of email support post-training (great for follow-up questions)
Eric has 15 years of marketing experience & has helped clients in Content Marketing for the last 5.
Recorded video of your virtual training, privately shared on YouTube for later reference or sharing with your team!
A sample of the 10 steps!
Open Q&A throughout & Training Guide for note taking during the course
Trusted by over 100 small to mid-sized businesses and organizations
VP of Engineering at Contec DTx
Eric's TRAINING IS VERY WELL DONE. IT’S WELL WORTH THE INVESTMENT AND DEFINITELY GAVE US WHAT WE NEEDED TO DEVELOP VALUABLE WEBSITE CONTENT!
Eric will walk you through his 10 step curriculum
Three virtual 90 min sessions spread over 2 weeks
Content Marketing 101
Just like your freshmen year in college, we start with the basics.
What content marketing is and isn’t. Why it’s popular. How it’s difficult, but worth the investment.
What is a Content Strategy?
A content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.
We dissect this definition in step 2.
Strategy & Tactics
Is a blog a strategy? Is a white paper a strategy? NO. These are just tactics. (Yes, we get serious in this step.)
We’ll learn the difference between strategy and tactics in step 3.
Steps 4 through 10:
Step 4: Knowing Your Audience
Step 5: Focusing on the Funnel
Step 6: Creating Various Types of Content
Step 7: Writing for the Web
Step 8: Formatting for Engagement
Step 9: SEO (Search Engine Optimization)
Step 10: Distribution & Measurement
How much is this training?
Better question: How much is this investment?