Are We a Good Fit?
We’ve learned a number of things in the last 15 years of providing professional services, but none more important than this: Ensure the relationship is a good fit from the start.
Here are 5 common characteristics of the companies we serve that’ll help you determine if ProtoFuse is right for you.
Your company is a small to mid-sized business with revenues somewhere between 5 to 100 million.
You’ve been in business for at least a year, ideally longer, and thus have a decent understanding of your ideal customer, products/services, and industry.
There is at least one person internal to your organization already managing your marketing (online & offline). Our clients see us as an “extension” to their existing team. We play a complementary role to your overall marketing efforts.
You have the resources — mainly people and time — for us to tap into at every phase of the project (we can’t build a results-driven website in a vacuum). This includes gaining insights about your industry, services/products & customers.
Some further talking points:
WE ACCEPT RFPs, BUT BE READY TO DISCUSS
If you’re going to send us a RFP, we won’t discard it. However, we will strive to foster direct conversation with the decision maker.
We like to talk — not AT you, but WITH you. We need to get an understanding of your business and unique needs. If you can’t make time to talk with us, we fear you’re just fishing for the cheapest bid (there’s always someone willing to do it cheaper) rather than the best fit vendor.
Go ahead, send that RFP, but expect a verbal two-way discussion rather than a one-way written submission.
WE DON'T EXECUTE SOMEONE ELSE'S STRATEGY OR DESIGN
If you’re looking for just web development execution — we’re not the company you want to hire. We don’t engage clients that have:
- purchased a template expecting just code help & support
- had their in-house team create wireframes, a prototype or design mockups
- had another company or freelancer create wireframes, a prototype or design mockups
The results we get for our clients always starts with our own thorough diagnosis (Planning & Strategy), continues with a proper prescription (Graybox Prototype) and has one of our professional UX designers guiding decisions from start to finish. Otherwise, we can’t deliver what we continually promise — real results.
WE DON'T BUILD "SIMPLE" WEBSITES
“Simple”, “Basic”, or “Brochure” websites are sometimes just ego trips for executives. (Read Why a Brochure Website Don’t Work Anymore).
Maybe it’s ignorance of a what modern day website is, or maybe it’s an unhealthy focus on the “cool factor”. Nonetheless, they are laced with low expectations and don’t embody what ProtoFuse is all about (which is building intelligent websites).
Our clients have chronic, critical and complex problems with their websites and inbound marketing. Our team excels in making the complicated uncomplicated.
If you say “We just need a simple website”, we challenge you to think bigger. If you envision your website becoming invaluable to sales and marketing — you don’t need simple, you need better. And we’re the company to bring you a better website.
OUR CONVERSION WEBSITES INCLUDE MARKETING COMPONENTS
Unless your website receives all the qualified traffic it needs, 100% of your visitors take action, and you’re selling more product than Willy Wonka on Halloween — your company should be very interested in marketing your website.
Marketing never stops. It’s as part of a company as Operations or IT. In fact, your website should be your most important marketing tool.
If you don’t want your website found by search engines, content marketing, or social media, we say congratulations on finding sales and marketing utopia!