Sometimes one website is better than two. Just ask this non-profit.


Plumbing Manufacturers International multi-site problem needed more than a simple consolidation. It required a new way of thinking & doing.

Before hiring us, PMI’s website situation lacked continuity, focus and clarity.

They were supporting, managing and marketing two different websites — one for (the platform to discuss regulatory and legislative issues around the Plumbing industry) and the (their home on the Web).

To combine two complex websites with distinct audiences and messaging, it took careful planning and a meticulous strategy. We overhauled their information architecture, user experience design, SEO, content, content management system, e-commerce and calls to action.

In just 8 months, we not only fused the two sites together, we created an intelligent and beautiful platform that PMI could rely on to pursue their mission — “The Safest Site for Information about Plumbing Fixtures & Fittings.”

Website Features:

User Research
Clear Messaging through a strong Positioning Statement
Full SEO revamp
Calls to Action & Conversion elements
Mobile Optimization via Responsive Web Design
Private "Members Only" section
Custom Event Calender
Event Registration (Ecommerce)
SalesForce Integration
Content Mgt System with customizations

We designed and developed a custom event calendar that provides quick and intuitive browsing of 3 different categories.


A mobile-friendly experience everywhere, including the critical functions of registering for an event.


The real results we generated for SafePlumbing

Pages per Session

(before & after launch)

25% increase

Organic Search Engine Traffic

(before & after launch)

210% increase

Total Conversions

(in first 6 Months)


Avg. Time User spent on Site

(before & after launch)

40% increase

Memory Lane, anyone?

For those who love a little before and after, here are screenshots of the previous SafePlumbing & PMI websites.


A few of their problems:

Clunky UX Design
Lack of Clear Positioning
Outdated & Duplicate content
Usability issues
Unclear & Hidden Calls to Action
Minimal Organic Search Traffic
No Content Management System

Can we make your website intelligent?

Let’s start a conversation and see how we can help.

No Charge Consultation