Contec DTx

A classic story of how website lead generation is done right

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We established a steady clip of qualified leads by helping them communicate their unique positioning & designing a professional user experience.

When you’re a “Systems integrator delivering custom intelligent systems and displays for OEMs”, you need an intelligent website. And that’s exactly what we built for this Florida-based company.

The overall feeling within the organization was: “Prospects have no clue what we do!”

Their old website’s structure, content and overall messaging was sending confusing signals to potential prospects. It, unfortunately, wasn’t communicating Contec DTx’s value nor establishing trust. Though their marketing department understood the tactics and value of their inbound marketing efforts, they fell victim to the proper execution — a common problem for small to mid-sized businesses.

To tell the story of Contec DTx better, we tore down their entire website and rebuilt it piece by piece.

Website Features:

Professional web strategy sustainable for 3-5 years
Lead generation conversion elements
Full SEO revamp
Content Mgt System with customizations
Calls to Action that appeal to prospect's entire buying cycle
Detailed Case Studies
User Research & Personas
Content Strategy Training
Clear Positioning Statement & strong Value Proposition
Product Mgt System
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We designed custom iconography to polish off their case studies

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The real results we generated for Contec DTx

Bounce Rate

(since launch)

70% decrease

Qualified Leads per Month

(before & after launch)

Before = 0

After = 10+

Total Conversions

(in first 12 Months)

206

Avg. Pages per Visit

(since launch)

3+ page increase

Memory Lane, anyone?

For those who love a little before and after, here’s a screenshot of the previous Contec DTx website.

A few of its problems:

Lack of Positioning
Unqualified Organic Search Traffic
Poor UX Design
Zero Qualified Leads per month
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Can we make your website intelligent?

Let’s start a conversation and see how we can help.

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