Aggressive revenue goals required aggressive marketing (cue ProtoFuse)
This lead-generation website is fueled by a meticulous SEO plan, custom-tailored content strategy, calls to action for every stage of the buying cycle & detailed product information.
Cactus Technologies manufactures the world’s most reliable industrial grade flash storage devices. They are B2B in a niche market.
Cactus approached us looking to create a disruption. They recognized that in order to achieve their aggressive revenue goals over the next few years, they needed to get aggressive with their marketing — in particular their outdated and underachieving website.
By stepping through our exhaustive Planning & Strategy phase, we acquired a full understanding of Cactus’ products, uniqueness and customers. We then prescribed a 100% custom, conversion-focused website.
Their website is now helping them become not only the world’s #1 source for their niche products, but the #1 source for information about their products. It’s a picture perfect example of what an aggressive SEO plan and custom-tailored content strategy can do for a unique business. The end result epitomizes what a conversion-focused website should be all about.
Professional web strategy sustainable for 3-5 years
Lead generation conversion elements
Full SEO revamp
Content Management System with customizations
Calls to action that appeal to prospect's entire buying cycle
Multi-lingual capabilities (English & Mandarin)
Private portal for Cactus’ sales reps to download docs
Detailed content strategy
The real results we generated for Cactus Technologies
Return on Investment
(in a quick 4 months post-launch)
Increase in Organic Search Traffic
(in first 12 Months)
Avg. Time User spent on Site
Memory Lane, anyone?
For those who love a little before and after, here’s a screenshot of the previous Cactus Technologies website.