I love talking websites.
Especially B2B websites.
A few months ago I sat down with James Carbary and Jonathan Green from the B2B Growth podcast — a podcast dedicated to helping B2B executives achieve explosive growth.
In my episode, we talked about B2B websites and the 3 phases they all go through. Since ProtoFuse has helped many B2B companies over the last 10 years build lead generation websites (like some of these clients), I seem to have plenty to say on the topic. :)
I love chatting about this stuff. And James and Jonathan were kind enough to give me the floor for 22 minutes. Take a listen:
Their description of the Podcast:
Don’t let your website be a stagnant brochure online.
It’s sad to say that there are still B2B companies today that have a “brochure” website and think it’s a valuable online presence. If your website isn’t generating leads, you’re losing business.
Tactics like providing valuable content, clear positioning, and increasing conversion rates are just some of the ways your website can help you at every stage of the sales cycle.
In this episode, Eric Sharp, Founder of ProtoFuse, walks us through the three phases to turn your website into a lead-generating machine.
Thanks guys for having me on the show! I really enjoyed it.
Topics we covered in the podcast that I’ve written about previously:
A brochure website is a reflection of the early Internet. They’re extremely light on features, lack engagement, and put an unhealthy emphasis on aesthetics to drive its success.
Today’s lead generation website brings in qualified traffic, has clear positioning, follows the 80/20 content rule, and inspires ACTION.
Need to boost your online sales? There are 2 tactics that every website — regardless of offering — can use to drive more sales. Learn how in this blog.